Who is LOSERBOY?
I want that humorous feeling that comes from being an amateur. That feeling of not being taken too seriously but still having something to say. This need to rebel when we don’t fit in. Be outrageous, be loud, get heard! That’s at the heart of what I do. Every image, every drawing, every text is an action of recasting the ordinary.
As I write this I’m thinking how I can break away from it. How I can make it more me? I ask this with every project I start and the end product is always a representation of being unconventional. Break it, make it messy, cross it out… I’ve always believed that there is something unique about being different. The intense repetitive nature of the work is meant to create structure and the pops of color animate. The work focuses on the underdog, the amateur, the loser. There is power in not being taken seriously…just have fun.
About The Artist
Establishing LOSERBOY in 2015, Rolando Rivera has used multimedia to fully construct and express what LOSERBOY is as a brand and how it transitions into the art world. Think of Rolando as a mad scientist and LOSERBOY as the creation. Rolando strives at making work that puts LOSERBOY in a position of acceptance or rejection. LOSERBOY is an enigma that questions the idea of success.
Born in South Central Los Angeles, Rolando received his Masters of Fine Arts in Photography from Parsons School of Design. Rolando is now based in Los Angeles focused on introducing everyone to LOSERBOY’s world.
